Total Film - The Fantasy Issue November 2013 Issue 212 - Front Cover
Title: Total Film
Price: £3.99
Frequency: Monthly
Masthead - "Total Film"The word 'Total' is merged in the 'F' of 'Film'. Even though it's smaller and less descrete than the word 'Film', it's still readable so the reader knows what magazine they have picked up. 'Film' is in big, shiny silver bold capital letters to attract the audience's attention and show them it is about films so film fans will buy it - the clue's in the name. 'Total Film' suggests that this magazine is the only magazine you will need for your film fix.
Left Third
This is vital for sales in shops where the magazine is not shown fully. It's clear it's a film magazine fron the left third because Loki is shown and is instantly recognisable to be a film magazine since it has a well known film character on the front cover.
The anchorage on the left third is surrounded by a lightning circle (which goes with the Thor theme) with the same silver shiny font used in the masthead to attract the readers attention.
The actual text shows it's a film magazine with references to The Hobbit '& more' (see more in 'Cover Lines')
Main Image - Loki, Thor and Malekith
Thor in the image is in the centre and in front of Loki and Malekith which shows importance (as it is his movie that is advertised and he is the main character) Having Loki and Malekith also on the front cover shows the reader more about the movie and it's antagonists as well as protagonists.
The characters stand out against the background and text by having a small black outline around them and they are touchy-feely and 3D to make them stand out.
Thor is in a high key light to show that he is the protagonist. Loki is half in high key light and low key ('Loki') light (excuse the pun) to suggest darkness to his character. Malekith is completely in low key light to suggest complete darkness to his character. This all adds more background to the movie for the reader.
Anchorage Text
'Thor' is again in the same shiny silver colour to attract the reader to read this word first, which links to the main image and main article inside and it shows the audience further that it is a film magazine.
Having a quote from one of the main and popular actors from the movie as anchorage text is effective as it gives the reader a glimpse of the article inside and makes fans of the actor more likely to buy the magazine. "This Has To Be High Stakes" all start with capitals which shows importance and the reader will feel obliged to read it. The actual quote suggests tension and nervousness to get the movie right and please the audience. The reader will want to read further to see what lengths the filmmakers have went through to make the movie perfect and successful.
'On-Set Exclusive!' suggests that the article is only available in this issue and will make the reader buy it. The audience tends to love exclusive gossip because it sells. It's also an exclamitory sentence to suggest shock and surprise and is drawing attention by the exclamation mark and the language because it's short and to the point.
The fact that the movie is called Thor: The Dark World, 'The Drak World' is represented in this front cover with dark shades of blue and a dark looking sky in the background to suggest a darker tone in the new movie and the magazine.
Colour Scheme - Silver, White, Blue (some yellow)
These particular shades of silver, white and blue have connotations of calm and are quite similar in shade so complement each other and match- there's no clash. Silver nowadays tend to have connotations of technology and sci-fi which links to the magazine being a film magazine and the genre of the main image.
The occasional use of yellow clashes with the main calm colours used which directs the reader to look at the yellow as it stands out. Having 'Exclusive!' on a yellow background makes the audience read on even more. The pug is also in yellow which suggests importance and makes the reader read it and noticable. (read later for more on the pug)
Cover Lines
'The Fantasy Issue' is the main cover line on this magazine as it shows the reader that this particular issue is based on the genre of fantasy and will attract fantasy fans.
In the left third, it again mentions the fact that this issue is a fantasy themed one- 'the fantasy preview'. 'Preview' suggests exclusiveness and makes the reader buy the magazine as they want to read the magazine to get all the new gossip. Game of Thrones is also mentioned as a cover line which is strange because it's a film magazine but Game of Thrones is a TV programme, however it is a fantasy programme so links with the theme and the target audience but also stretches further to include TV programmes as well as films (dispite it called 'Total Film' and being a film magazine) '& more' also intregues the reader to think maybe their favourite fantasy films or TV programmes will be mentioned inside and will buy it. '+ extra Loki!' is of course going to get people to buy the magazine because the Loki fanbase is huuuuuuuuuge! The exclamation mark also shows shock and attracts attention to the reader to buy it to read more. 'extra' also suggests that this issue offers us more than the others and more exclusive features on Loki.
'Plus the hottest news & exclusives!'. Exclusive is mentioned again making the reader want to buy the magazine. 'hottest' suggests that it's 'hot off the press' and exclusive making the reader again, buy it as it's only available in this magazine and again, it's an exclamitory sentence which suggests shock and attracts the readers attention to read it. The pictures below this cover line is a range of TV programmes and films which are all very popular and have a similar target audience. Guardians of the Galaxy for example is a Marvel film and links with the main cover story of Thor: The Dark World which is also a Marvel film.
Pugs
'Cate Blanchett Talks Galadriel' attracts Lord of the Rings fans (which again has a huge fabase) and links with the fantasy theme. The fact that this is on a pug makes the reader turn it over and read more inside. It draws you in.
Slogan - 'The World's Best Movie Reviews'
This suggests that this is the only magazine you will need as it covers worldwide and everything reated to films. 'The world's best' also shows that this magazine is the best for your movie news out of all the ones on the market worldwide and again, this is the only magazine for you. 'reviews' also shows the reader which films to go and see so will impact on the film industry- they will have a knock on effect. They are intertwined.
The fact that the slogan is surrounded in stars suggests glamour and links with the fact films get ratings out of stars and links with 'reviews'. Also, the red stars is the only use of red on the cover so it attracts attention to the reader.
Price
The price is only visable where the barcode is and is in very small writing. The price is pretty expensive compared the the earlier NME magazie I analysed. They hide it because it's off putting. We tend look at the features first, and automatically buy it without looking at the price- they hook you. You buy the magazine for the features and not the price and buy it anyway dispite it being expensive.
Layout
The layout is quite formal, but there is use of shapes such as the lightning circle around the left third cover line and the stars on the slogan which could suggest an informal tone and 'shouts' to the reader. There's no angles used on the text or the pictures- it's all straight forward. The only text on an angle is the slogan which shows importance and the reader looks at it because it's different. The row at the bottom is quite formal and straight forward with extra news shown inside.
Barcode
The barcode is a legal requirement and must not be covered by any text or images.
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